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Saturday, 28 November 2015
Thursday, 26 November 2015
LESSON 3: Application of CVI
CVI should be applied everywhere of the company, especially in some prominent positions. We can see CVI in following places:
LESSON 2: Basic Elements of CVI
A CVI
consists of a name, logo, typography, color, slogan, and, often, additional
graphic design elements. The name and logo are the most recognizable elements
of an organization’s visual identity.
LESSON 1: Concept and Meaning of CVI
-What is CVI?
CVI (Corporate
Visual Identity) is one concept of design and also a branch of corporate
identity. It is a complete and systematic visual expression system with
corporate names, logos and symbols, colour, and typeface at the core. It transforms
enterprise concept, enterprise culture, service contents, specifications and
other abstract concepts into specific symbols, creating a unique corporate
image. In the corporate identity, visual identity design is the most spread and
appeal part, as well as the most easily accepted by the public. Below is a good
sample of CVI.
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