Thursday, 26 November 2015

LESSON 3: Application of CVI

CVI should be applied everywhere of the company, especially in some prominent positions. We can see CVI in following places:

A. Office supplies: envelope, letter, memo, badges, employee's card, invitation, folders, letter of introduction, account book tickets, material bags, document forms, etc.

B. External architectural environment: modelling, the company flag, the enterprise appearance, enterprise brand, public signs, road signs, advertising tower, neon lights advertising, etc.

C. Enterprise internal construction environment: internal departments sign, common identity card, identity CARDS, corporate image, brand floor, banners, billboards, pop advertising, shelf tags, etc.

D. Traffic tools: cars, vans, buses, trucks, oil tanker, ships, aircraft, etc.

E. Clothing accessories: manager uniform, staff uniforms, etiquette uniforms, t-shirts, ties, working cap, buttons, badges, etc.

F. Advertising media: television ads, magazine ads, newspaper ads, online ads, billboard ads, posters, etc.

G. Product packaging: carton packaging, paper bags, wooden box packaging, glass packaging, plastic packaging, metal packaging, ceramic packing, wrapping paper.

H. Business gifts: t-shirts, ties, tie clip, lighters, key card, umbrellas, mementoes, gift bags, etc.

I. Display: window display, exhibition, shelves commodity exhibition, etc.

J. Print: enterprise introduction, product specifications, product introduction, calendar, etc.

Company website is also a place to express a CVI. See an example following:

ECHA launched a new visual and corporate identity together with a brand new website

12 Corporate Visual Identity & Web design Tips:

-Tip1: Keep everything simple but creative.
-Tip2: Be consistent.
-Tip3: Consider emotion as another factor.
-Tip5: Have a logo. Do not forget to register or trademark your logo.
-Tip6: Your logo and other corporate identity items need to be recognisable. It should not be too complex; this is so that the logo and catch phrase can catch people’s attention and can be remembered as well as stored in their memory.
-Tip7: It is important that all design elements are considered when designing a website. These include font design, color and size as well as pictures and other illustrations.
-Tip8: If you decide to use colours, it is important that you bare in mind that you need to stick to these colours and they need to be consistent throughout your packaging and advertising.
Tip9: The color of the background needs to make it easier for the viewer to read the text, not more difficult.
-Tip10: The content on your website is mainly what your clients are after. Ensure that the content is informative, concise, relevant, appealing and easy to read.
-Tip11: It is important that your design a website that is suitable for all screen resolutions. This means that amount of scrolling needs to be reduced.
-Tip12: Last but not the least, research your customers or your target audience. Modify and update your website.


Design the company’s website.

-Write a design plan of your website. It should include a simple introduction of the company, your design keynote and visual identity in your design.

-Use Weebly, Wix or other website creating tools to make a website for the company.

-Design your website under the base of CVI.